History of Dior

1946:Opening of the fashion house Christian Dior, on 16 December, in a small private mansion at 30, avenue Montaigne.

1947:Presentation of the first collection, Spring-Summer 1947. The lines'COROLLE' and '8' stun the fashion world.Dior receives a fashion award from Neiman Marcus in Dallas.

1948:Opening of Christian Dior -New York and Christian Dior Perfumes-New York.

1954:Opening of Christian Dior Ltd, Dior's first London shop. The 'H Line' in the collection Autumn-Winter 1954-1955, is nicknamed the 'French Bean Line' or'Flat Look'.

1955:Yves Saint Laurent is appointed to the design staff and becomes Dior's first and only assistant.

1956:Creation of the perfume'Diorissimo'.

1957:Christian Dior dies of a heart attack and YSL is appointed artistic director.

1958:YSL shows the'Trapeze Line' in his fist collection,SS 1958. Marc Bohan is appointed artistic dirctor of Christian Dior.

1961:Marc Bohan presents his first Haute Couture collection SS 1961, the'Slim Look'.

1967:First collection of women's ready-to-wear, 'Miss Dior', created by Philippe Guibourge.Introdction of the 'Baby Dior' Line.

1983:Marc Bohan is awarded De d'Or for his Haute Couture collection.SS 1983.

1988:a Second De d'Or is awarded to Marc Bohan for his Haute Counture collection.

1996:Fiftieth anniversary of the house of Dior.1997 Christian Dior Couture takes over the network of 13 boutiques operated under franchise by its Japanese licensee, Kanebo.

1998 :Christian Dior Couture takes over the direct marketing of ready-to-wear and women’s accessories in Japan after terminating its licensing agreement with Kanebo.

1999 :Launch of the perfume “J’adore”.Creation of a new business group, Fine Jewelry, whose collections are created by Victoire de Castellane.

2001: In January 2001, Hedi Slimane, new creator of the “Homme” line, presents his first collection based on a new contemporary masculine concept.Launch of the men’s fragrance “Higher”.Opening of the Fine Jewelry boutique at Place Vendôme, created under the supervision of Victoire de Castellane.

2002 :Launch of the perfume “Addict”.

2003: Opening of a flagship boutique in the Omotesando district (Tokyo).

2004: Opening of a flagship boutique in the Ginza district (Tokyo).

2005 :Celebration of the centennial of Christian Dior’s birth.Launch of the perfumes “Miss Dior Chérie” and “Dior Homme”.

2006: Christian Dior Couture directly takes over the activity of its Moscow agent and opens a boutique in the GUM department store.

2007 :Celebration of the 60th anniversary of the creation of Maison Dior (1947). Kris Van Assche, the new creator of the menswear line, presents his first collections.

Designers of Christian Dior Haute Couture

1997-Present : John Galliano

1989-1997 : Gianfranco Ferré

1958-1989 : Marc Bohan

1957-1958 : Yves Saint Laurent

1946-1957 : Christian Dior

The name of dior means god and gold, so we can find yeloow or golden color in many Dior collections.

Dior spirit is to create magic of fashion so most of the collections always bring fresh image and idea to us.