Class Exercise No.2

a) consumers' lifestyles & mass customization

Schoolmate A
lifestyles: quiet, pure, peaceful
mass customization->color preferences
handbag -> white
jacket ->black
jeans -> blue
watch-> white

Schoolmate B
lifestyles: active, talkative
glasses ->red
T-shirt-> red
mini skirt-> black
handbag -> black and sharp pink

Schoolmate C
lifestyles: girlish
handbag -> pink
one piece mini skirt-> red and white
boots -> white

b) Proposed Questions
1. Do you like warm colour?
yes

2. If you buy a T-shirt, you prefer warm colour or cool colour?
cool color

3. What color of jeans do you prefer?
black or blue

4. What color of bag do you prefer?
black, brown

5. Do you think white stand for quiet?
yes

6. Do you think red stand for passion?
yes

7. Do you think black color give you a formal feeling?
yes

9. If you go to interview, which color of clothes will you wear?
black and white

10. Do you like red?
yes

11. Do you like candy color?
yes

12. Which one do you like most, warm color or cool colour?
warm color

13. Would you wear clothing with candy color?
sometimes